Press kit
Reel. A tape-style
recorder for iPhone.
Everything journalists, reviewers, and creators need to cover Reel: logos, screenshots, photography, boilerplate copy, fact sheet, and quotes. Download the full kit or grab individual assets.
Boilerplate
Pre-approved copy, ready to paste. Each block includes a copy button.
One-liner
Reel is a tape-style multitrack field recorder for iPhone, built for musicians, DJs and field recordists who want to capture ideas with the tactile feel of hardware.
One-liner (shorter)
Reel turns your iPhone into a 4-track tape recorder. Spin to scrub. Layer overdubs. Record in studio quality, no subscription.
Short description (50 words)
Reel is a multitrack field recorder for iPhone inspired by tape machine ergonomics. Record up to 4 tracks at 32-bit float / up to 96 kHz. Spin a tactile jog wheel to scrub through takes. Connect any class-compliant USB audio interface. One-time purchase, no subscription, no ads.
Long description (170 words)
Reel is a tape-style multitrack field recorder for iPhone, built for musicians, DJs, songwriters, podcasters and field recordists who want the tactile feel of hardware in their pocket. Every control is designed for muscle memory. A large jog wheel lets you scrub through takes at variable speed. Transport controls mirror a traditional tape machine: record, play, stop, fast forward, rewind. Just like tape. Capture up to four tracks at 32-bit float / up to 96 kHz for archive-quality recordings with no clipping worries. Layer overdubs, punch in and out, loop any section. Connect any class-compliant USB-C audio interface with auto-routing on first connect. A natural fit for hardware jams, DJ sets, digitising a vinyl collection or tracking live instruments on the go. Recordings save locally for privacy, with optional iCloud Drive sync. Export as WAV or AIFF, live in the Files app. One-time purchase. No subscription. No ads. No account required. Built by 24bit Studio.
Key features
Recording
- •32-bit float / up to 96 kHz capture
- •Up to 4 simultaneous tracks
- •Real-time monitoring
- •Clean, uncolored capture
- •WAV and AIFF export
Tactile transport
- •Large jog wheel for variable-speed scrubbing
- •Dedicated record, play, stop, fast forward, rewind controls
- •Tap to jump, hold to scrub, double-tap stop to return to zero
- •Haptic feedback on supported devices
Multitrack workflow
- •Layer overdubs across 4 tracks
- •Punch in and out
- •Loop any section for practice or performance
- •Per-track volume, pan, mute, solo
Pro USB audio
- •Class-compliant USB-C audio interface support
- •Auto-routing for stereo pairs on first connect
- •Per-device preferences remembered
- •Supports multi-input devices (up to 8 channels)
- •Independent per-track input monitoring with multi-channel interfaces
Local-first + Files app
- •Recordings save locally on your device for full privacy
- •Optional sync via your own iCloud Drive
- •Import audio from the Files app to use Reel as a music player
- •Live in the Files app. Your audio, your control.
- •No account required, no proprietary cloud lock-in
Fair pricing
- •Launch price: £9.99 / $9.99 / €9.99
- •One-time purchase, no subscription, no ads
Fact sheet
- Name
- Reel
- Developer
- 24bit Studio
- Founder
- Tug
- Platform
- iPhone, iOS 18.0 or later
- Launch date
- May 7, 2026
- Availability
- Worldwide on the App Store (175 countries)
- Languages
- English
- Launch price
- £9.99 / $9.99 / €9.99 (one-time purchase)
- Top Paid Music
- Top 10 Paid Music App in 52 App Store territories within first week of launch (May 2026), peak positions: #1 in UK, Spain, Sweden, Finland, Norway, Portugal, Canada, Denmark, Slovakia, US, Australia, Hungary, Ecuador, Croatia, Iceland, Paraguay, Slovenia and Ireland; #2 in Germany, Italy, Netherlands, Switzerland, Belgium, Austria, Czechia, Luxembourg, Kazakhstan, Poland and Japan; #3 in Turkey, Argentina, Russia, Lithuania, Chile, Estonia, Hong Kong and Israel; #4 in France, Taiwan, Philippines and Indonesia; #5 in Colombia; #6 in Mexico, Thailand and Singapore; #7 in Bulgaria and New Zealand; #8 in India and Ukraine; #10 in Greece, Moldova and South Korea.
- Top 10 Paid App
- Top 10 Paid App across all categories in 6 App Store territories within first week of launch (May 2026), peak positions: #1 Iceland, #6 Croatia, #8 Sweden, #9 Ireland, #9 Slovenia, #10 Finland.
- Top 15 Paid App
- Peaked between #11 and #15 Paid App across all categories in a further 7 App Store territories within first week of launch (May 2026): #11 Spain, #12 Portugal, #12 Hungary, #12 Norway, #13 UK, #13 Denmark, #15 Slovakia.
- Top 50 Paid App
- Peaked between #16 and #50 Paid App across all categories in a further 16 App Store territories within first week of launch (May 2026): #19 Canada, #19 Poland, #20 US, #20 Belgium, #21 Netherlands, #22 Estonia, #24 Australia, #25 Italy, #25 Israel, #31 Paraguay, #35 Germany, #36 Austria, #36 Czechia, #37 Switzerland, #38 Kazakhstan, #47 Ecuador.
- Founder Program
- Closed 10 May 2026. The first wave of buyers received lifetime Founder status with free access to every future premium add-on.
- Audio
- Up to 4 tracks at 32-bit float / up to 96 kHz. WAV and AIFF export.
- Hardware
- Class-compliant USB-C audio interface support, up to 8 input channels.
- Website
- https://reelaudio.app
- Press contact
- contact@reelaudio.app
Logos
Two variants: the Reel wordmark for general use, and the “Reel by 24bit Studio” lockup for formal attribution. Please do not alter, recolor, or crop either. Use the vector where possible.
App icon
Screenshots
High-resolution iPhone screenshots, no device frames.
Photography
Marketing shots and lifestyle photography.
Documents
Founder bio
Version A (formal)
Tug is the founder of 24bit Studio, an independent UK-based studio building iOS tools that work in a hardware environment. The mission: software that encourages you to work with the real world or alongside your gear rather than staring at a screen. Reel is the studio's first release, a tape-style multitrack recorder for iPhone born from a love of tactile recording hardware and a belief that mobile tools should feel as good as the machines that inspired them.
Version B (personal)
Tug is a designer and developer based in Bristol. In an earlier chapter he DJed at venues, did production work in a studio and ran the Native Instruments Bristol meet-ups. Six months ago he went full-time on software and founded 24bit Studio, with a mission to build iOS tools that work in a hardware environment. Software that gets you out of the screen and into the world or alongside your gear. Reel is the first.
Quotes
Pre-written quotes, ready to attribute to Tug, founder of 24bit Studio.
On why I built it
“Reel started as a fix for two problems I kept hitting with my OP-1 Field. It has tape built in, but only four reels of it, so I'd fill them up mid-session and have to sacrifice takes to keep going. Other times I'd just jam and not commit anything to tape at all. I built Reel to catch both. Once I added proper USB audio it opened up to any class-compliant interface or instrument. Plug in, press record, forget about it. The take is always there, ready to export to a DAW later.”
Tug, founder, 24bit Studio
On what's different
“Reel is an iOS app built to feel like hardware. Software that gets you away from software. It's meant to live alongside your gear, not replace it. There's a moment between hearing a thing and committing it to tape, where most tools ask you to set up, configure, think. That's where ideas die. Reel shortens that moment to zero. Plug in, press record. You can think later.”
Tug, founder, 24bit Studio
On who it's for
“Songwriters catching a lyric in the back of an Uber. Dawless producers plugging an interface into an iPhone instead of a laptop. Field recordists and podcasters working in the world. Anyone who's ever wished their phone felt more like a real instrument and less like a clipboard with a microphone.”
Tug, founder, 24bit Studio
On the Founder Program
“The first people to back an indie product don't need reviews, features or social proof. They just get it. The Founder Program was a promise to those people. Anyone who got in early keeps lifetime access to every premium add-on I build. No future upsell.”
Tug, founder, 24bit Studio
On what I'm building
“I'm building iOS tools that work in a hardware environment. Software that gets you working with the real world or alongside your gear, not staring at a screen. Reel is the first of them.”
Tug, founder, 24bit Studio
On the beta community
“I posted about the problem on Reddit half expecting nobody to care. Hundreds said they felt the same. Months later we had over a hundred beta testers shaping the app and 500+ people on the waitlist. Turns out the problem wasn't just mine.”
Tug, founder, 24bit Studio
On what you capture
“Reel is a Swiss Army knife for recording. Always in your pocket, always ready. Hardware jams at home, field recordings on a walk, vocal ideas the moment they land, a track tested at a new pitch on the train. Capture it, export to a DAW or share instantly.”
Tug, founder, 24bit Studio
Media contact
For interviews, review copies, demo codes, or anything else, reach out directly. I aim to respond within 48 hours.
contact@reelaudio.appWhen writing, please include your outlet, deadline, and which assets or interview format you need.